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- Jan 30, 2018
- 7 min
3 Business Owners Who Had No Idea Where to Start From
I hope you enjoyed our posts in January. My goal was to give you basic directions on the things you need to do if you are thinking of starting a business in 2018. But one view point is never enough to get a clear notion into any situation, that's why I want you to read the stories of 3 business owners who had no idea where to start from, yet they turned into a big success. Andrea Thomas 1. Introduce yourself and your business. I’m Andrea Thomas, an e-commerce strategist who h
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- Jan 22, 2018
- 2 min
What is Branding
Building a strong brand is part of a successful business. Many people, however, don't really know what branding is. The most common misconception I come across describes branding as a logo design, business cards and some promotional flyers. In reality, this is just a fraction of the full branding picture. I would split branding into 3 categories: The brand Brand Identity Alignment of branding components Let's break these further down. The Brand Your brand is a complex structu
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