The 2020s will be all about user experience and meaningful relationships between brands and consumers. To be a winner in such an environment you need two very powerful weapons - content marketing and video. Know your audience, understand their needs and follow the video and content marketing trends for 2020. Once you have done that, you can relax and watch your revenue grow.
Content Marketing Trends
Here we are not talking about just emails or messages starting with the first name of your prospect. There's a ton more to that.
It begins with a real understanding of your consumer - what do they want, why do they want it, how would they like to hear about what you have to offer. Some of your consumers would prefer a private interaction over social media. Others will appreciate an email that's not pushy or salesy, yet answers all of their questions and concerns.
The format is also key! Would your ideal client spend 3 minutes reading an email or would they prefer to watch a 60-sec video?
Is it cool if you call them on the phone? Or send a text message?
There's no general right or wrong answer to these questions. You need to find out what are your audience's specific preferences and tailor your content according to them. That's what makes it personalised content.
A couple of weeks ago we mentioned interactive content as a leading trend in digital marketing for 2020.
Interactive content is any type of content that allows consumers to communicate with the brand directly or in real time. Some examples are:
Consumers love to feel important and know their input is sought and valued by the brand. That makes them more likely to develop a relationship with you as a business and ultimately strengthen their loyalty towards your brand.
Data and Immersive Storytelling
There are three types of storytelling. The first one is conversational - where you use your language skills to create a situation, picture or experience people can relate to. In the past several years it has been a tremendously successful path for content marketers. However, it is getting old.
Don't get me wrong, people still love to read, hear or watch a good story. It is what sells, without actually selling. But the other two types are brand new, fairly explored and way more exciting.
That's data and immersive storytelling.
Data storytelling is a complex process that involves several stages of data handling: