As you know, September is the month of future trends on MBC blog. We looked at the digital marketing trends as a whole, then went into more detail about web design and content. Today's focus is on social media trends you need to follow in 2020 if you want your business to grow.
Before we delve into the actual trends, let me just say that social media influence in marketing is here to stay. Yes, some channels may be getting less traction or became less effective, but others are becoming more popular and presenting new paths for development.
Let's speak in examples.
Instagram is frustrating a lot of marketers! The organic reach is almost dead and it's so hard to increase your permanent followers if playing by the rules.
SnapChat is on its deathbed when it comes to business opportunities. But... TikTok maybe the next rising star.
Well, that's actually a trend you should be keeping your eyes on!
1. It's All About Relationships
There's no better way to begin the social media trends in 2020 list than with the undoubtedly leading topic of building relationships!
It's not the first time we talk about creating strong and meaningful relationships with your target market on this blog. In fact, the regular readers may be getting tired of it, but if you still don't believe you need to relate with your audience the way you do with your friends, you are going to witness this trend in action very soon. Perhaps, you are already seeing it.
For starters, Facebook and Instagram will continue slashing the organic reach of pages and accounts that don't engage meaningfully on the platforms. Like and reply to comments, ask questions, send messages (when appropriate!).
Make your consumers feel a part of a close community. Even better, let them feel they belong to the family of your business.
2. Be Personal
Let's go back just 5 years. Do you remember CEOs of big companies writing posts on Facebook or Instagram or even LinkedIn? If it happened it was very limited and it was considered a WOW factor!
In 2020 the Social CEO is part of the norm. This is due to the fact that many Millennials and Gen Z representatives start successful ventures. These people are used to social media. In fact, they would find it hard to run and grow their business without social media.
They are used to sharing their personal life and experiences to motivate and inspire others who want to become like them or achieve their success. It comes natural for these CEOs to blend nicely their personality with the identity of the brand.
For older generations or people who generally don't like exposing their life online for the whole world to see, being personal on social media may be a challenge. Nevertheless, it is one of the biggest trends we are seeing and will continue to see across social media channels.
3. User Privacy
User privacy has been a huge issue over the past few years. The EU court, as well as the US Congress has taken decisions and measures to limit the personal data businesses can use through social media giants like Facebook and Instagram.
It is possible that the paid advertisement features of these platforms may become more expensive as data has to be further filtered. However, there