In March we focused on a really interesting and continuously rising topic - influencer marketing. I told you what it means, introduced the benefits of it, gave you some pointers how you can become an influencer and also, created a free list of UK and US influencers you can use to find the best match for your brand. But somehow, I feel I haven't told you all about it. That's why today we are going to speak the truth about influencer marketing and the 2019 trends in that sub-industry.
Is it Worth it?
I'm sure this is a question most small businesses and new brands without huge marketing budgets are asking. The answer is not single-worded, unfortunately. The power of influencers is real. They are indeed a great asset to your marketing strategy and can bring you results, but you need to know how to create a match made in heaven. What does that even mean? Influencer campaigns won't work if you chose the wrong personality, the wrong niche or the wrong channel. If this is confusing you, we already gave an answer to the question how to find the right influencer for your brand. Go back to it and perhaps... get the list too!
What are the dangers?
You know that every fantastic thing someone presents to you, there's always one or two downfalls. So, I'm not gonna hide these from you when it comes to influencer marketing. There are several things you should be careful about and do your research before taking action and investing.
Has your influencer really worked with that brand?