Back to School: 8 Content Marketing Trends for 2018

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Back to School: 8 Content Marketing Trends for 2018

September 4, 2017

Hello! Did you miss me? I've been on holiday and just moved houses so it took me a while to get back on track, but here I am, ready to feed you more useful information on content marketing. 


As you may know, this week most students in the UK go back to school. In the same spirit, throughout September, I will be stimulating you to learn more about the digital trends and news that are now part of any successful marketing campaign. 

We are almost in the last quarter of 2017, which means most big organisations are already in the process of developing content marketing strategy for 2018. Today, I'll help you get the bases on your own content marketing plan for a mind-blowing performance in the new year. 




1. Live Videos


Live videos are the biggest trend, expected to show maximum results in short period of time. This is partly due to the fact that live video features are fairly new to most social media channels. They emerged only a couple of years ago and people over 30 took some time to understand them and use them. Statistics show that in 2017, 78% of Facebook users watch live streams of brands and 80% of Internet users would rather watch a live video than read a blog. In addition, live streams make consumers feel like they are part of whatever is happening right now. This boosts the feeling of exclusivity and strengthens the bond between the brand and the consumer. The factual results are evident, 70% of people with the job title of a content marketing specialist claim that video content brings more conversions than any other type and registers the best ROI, compared to other methods. Have you tried using a live video in your content marketing mix already? Tell me more about your experience with it.


2. Influencer Endorsement


We have talked about this in some of the previous posts. Influencer endorsement is an inexpensive and very effective way to increase sales. In 2018 this is expected to be one of the winning strategies for attracting more new clients. People trust public figures that connect to their personalities or individuals with proven track record of credibility. When you affiliate your brand with such characters, naturally you get some of their followers and fame. Find the right person who resonates with your brand and who can deliver the right message. Make sure they understand the purpose of their endorsement and build a campaign. The results will come with no delay. 


3. Email Marketing


Although Email Marketing is a separate segment of Digital Marketing, it still needs to be included in your content strategy and planning. Emails are the personal way to touch and talk to your audience. Build eye-catching and interactive letters with valuable content. This means either give information that interests your subscribers or send them offers they can take advantage of. This are the best ways to get more clicks on your website through your email campaign. Getting the frequency right is also crucial. Weekly or 2-times-a-week emails convert best because they keep you in touch with your consumers without overwhelming them. A great example of star email campaigner is Photobox. If you haven't subscribed to their newsletters and email offers, do it, even if it is just for educational purposes. 


4. Virtual Reality


It is sad to say that VR is currently unavailable for small businesses due to its huge costs. But do not despair. Technology is growing and so is the demand for virtual re