Branding should always be unique for each business, however, that doesn't mean there aren't trends which influence the designs in one way or another. It's not just about colours and how your logo is going to look like. Your branding is a unified system that conveys your brand message and values with just a few characters. Branding your business successfully requires both creativity and logic, which makes it a crucial process of forming your business identity. One of the first things that comes to mind when we say business identity is logo design. Whether you are an artist who thinks they can complete the task, or you would rather outsource the job to a logo designer, it's important to be up to date with the current (and future) logo design trends.
1. Unconventional Combinations in Colour Palettes
Since branding goes way beyond your logo creation you can't just choose one or two colours to represent your entire brand. That's why designers use colour palettes. You've seen a number of non-traditional colour combinations throughout 2018. This branding trend progresses into 2019. Popular ideas include mint green, baby pink/magenta, light or dark grey and a tinge of gold. Another interesting combination is blue and purple, often called by branding specialists "blurple". Bright colours would be a leading choice in next year's designs, not only when it comes to logos, but also for websites.
Top Web Design Trends for 2019 & 2020
Who's this suitable for: The mint/pink/grey palette would suit perfectly a blogger, fashion stylist, crafts maker or a wedding planner.