Marketing and business consultants often talk about SEO. It is important for your website to be visible and rank high on the search engines so people can find you easily. But is it really every single business that needs to focus on website optimisation and spend tons of money to rank on the first page of Google?
What is SEO
First, let's explain what SEO is for those who are just joining the party. SEO is search engine optimisation. It is a series of actions, taken both on the technical side of your website and on your content. This includes meta data, page loading time, code fixes, link building, keywords and phrases, social proof and the list goes on. All these things (and more) help your website look more reputable and worthy in the eyes of users and respectively Google. Or perhaps another search engine. The more golden points you collect, the higher you rank in the search results. So, for example, when somebody types "Copywriting and digital marketing services London", this website comes up on the first page of results, third position (after the ads!).
SEO is a crucial part of the marketing mix for all businesses who rely on people searching for their products and services online.
Do All Businesses Need to Focus on SEO
That's a really important question and the short answer is no. But I must go into detail here to give a valid explanation why.