Exciting times! Instagram reached 1 billion users this week and has released a new feature that is going to change the life of online entrepreneurs. No joke. This is huge! And more so, the opportunities coming with it. Ladies and Gentlemen, you may have seen it already, but I present to you IGTV.
Picture credit: Mashable
What is IGTV
IGTV is a new app feature rolled out 3 days ago on Instagram. It allows users to upload videos up to 1 hour long. Hold on a second. I must clarify here, that for now, only verified and bigger accounts are able to upload videos with that length. For everyone else, the limit is 10 minutes. Well, that's the official information. My profile allows me to upload a video that's 15 minutes long! Either way, Instagram has promised to lift all time limits in the future. Besides, wait until I tell you what you can do with these 10 or 15 minutes!
Why IGTV is the next best things since sliced bread
Le Roi est mort, vive le Roi! In other words, the introduction of IGTV may actually mean the slow death of YouTube. Mmm, yes, it does sound a bit extreme, but certainly a possibility within the next few years, considering the current trends. Check IGTV's advantages:
Videos must be vertical - made for mobile use.
Instagram is already far too popular with the Millennial and younger generation
It has buried SnapChat
It has Facebook's huge empire behind its back
Viewers will be able to see more targeted content based on their likes and preferences
No unexpected "rubbish" videos
It's ideal for comedians, music artists, coaches and online entrepreneurs
Why YouTube is still holding the fort
It's part of Google and very important for SEO
It is the second largest search engine
It is also hugely popular among the younger generation
Anyone can upload anything without length restriction
You can actually make money on YouTube for the content you put there
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