It's that time of year again when as individuals we have to sit down, go through everything we did during the year and analyse what worked out well and what didn't. In life that may be a little easier than it is in business. When you own a business, you need to know how to measure your overall success and the success of various activities you've carried out in the last 12 months. Measuring performance is key for business growth. So let's look at how to measure your content marketing success.
There are 3 very important metrics that can tell you whether the efforts you put in actually bore fruit.
1. Organic Search Results
2. User Actions/Reactions
Organic Search Results
You should monitor how many of your website views are coming from organic searches. High numbers on this metric means that you have done a marvellous job at SEO and you have been creating consistent, fresh and valuable content. Don't expect your organic search views to be more than the ones coming from social media, except if you are a really big brand that has been around for quite a long time and has been exposed through a number of marketing channels. Yet, if you get more than 100 organic search views per month you are doing great! Your New Year's resolution could be to move that number up to 300 or more .