Hey, hey everyone! This post is coming quite late. It was supposed to go out on 28th February and put a great finish to our topic for the month, which if you don't remember was building and maintaining relationships with your clients. Unfortunately, I was very sick throughout the week and still catching up on all outstanding tasks. But enough with my woes. Today's post is all about the expert advice of a Consumer Psychologist. Please meet Soheir.
Please introduce yourself.
My name is Soheir Ghanem, I’m a Brand Experience Strategist. I coach eCommerce owners on developing a brand that makes money for them and aligns with their purpose.
In your experience, what are the things people like seeing the most from brands?
They LOVE feeling inspired and uplifted. When a brand is able to connect deeply to personal aspirations it creates a deep connection and a natural sense of belonging to a group of people.
In your experience, what are the things people hate seeing the most from brands?
They hate it when brands seem to be too corporate without a sense of human life. Buyers are repelled by heavy processes and outdated marketing strategies
What types of content are most likely to convert at higher rates?
It’s more about the medium used! Today videos that explain an show the benefits of a products will results in higher sales conversion than any other medium used. People want to save time