Continuing the "What's New" series, today we set our eyes on Instagram. Although not at huge as Facebook and YouTube, Instagram passed the 1 billion users milestone in the summer of 2018. Since then a lot has happened on the platform. Algorithm changes, new features, new Head of the company, you name it. But today we want to focus on the updates that have just happened and you should know about, as well as Instagram trends for 2019 you can't afford to miss.
Stories Engagement Counts
So far most of us thought it's the publications you post on your feed that matter in terms of engagement and beating the algorithm. Well, that's no longer the case. Instagram has built separate analytic metrics for the engagement of Instagram Stories, which the algorithm takes into account when it ranks you on the Explore page and shows off your content. But how do you get people engaged with your Stories, you'd ask. Use the stickers! The Questions, the meter bar, the poll. You now have a new sticker - countdown, which has been received with quite a lot of enthusiasm with both Instagram advertisers and users.
Being Authentic is the New Cool
Gone are the times when you needed to be picture perfect for Instagram. The more natural and authentic your publications are, the more successful you will be. This, of course, applies more to social influencers and people building personal brands. For product based businesses, good quality, well lit and arranged photos are still essential.