After we spoke about What's New on Facebook and Instagram, it's time to turn our eyes to the updates on other important social media platforms like LinkedIn, Twitter and Pinterest. Why not have a separate post on each you would say? Well, mainly because we are still quite early in the year and not every social media platform has brought out many new features. That's exactly the case of Pinterest, for example.
Pinterest's last major update was released in September 2018 and it changed a lot of things on the platform, indeed. The most obvious change was the introduction of the Pinterest Communities. These are like Facebook Groups to an extend, but still, very different. They do, however, incorporate the social factor, which was not so evident on Pinterest before. With that change, the significance of Group Boards was also altered. If before you would try to join as many group boards as possible and be active on them, after the update in September 2018, you should do quite the opposite. Keep your place only on the highly relevant to your niche and not overcrowded group boards.
The size of the optimal pin has also changed. Before, the advice was "the longer the pin, the better". Now we have a specific ratio that works best and that's 600x900.
I am still waiting for videos on Pinterest to reach their full potential, but by all means, do include them in your content mix for Pinterest. For better results, make vertical videos, which you can also repurpose on IGTV, Insta, Facebook and WhatsApp Stories.
Hungry to know more about Pinterest? Join me for the next Pinterest for Business Masterclass on 6th April in London. I guarantee you will learn the latest bits about working with Pinterest for the growth of your business, even if an update was released a couple of days before the event.