The digital world is a constant and fast-paced changing environment. What you knew to be true and working yesterday may not be relevant tomorrow. I'm not exaggerating. If you want to be successful in the digital marketing for your business, fresh knowledge is the key.
I mean, just look at this. Google introduces new and smarter bots to judge the quality of your content. That, among other criteria, determines how high or low you will rank in the search engine. The SEO techniques of 2015-16 are a no-go area for those who want to achieve a front search position. Until 2020, even what we do today will be irrelevant. Paid search was something everyone was and is still doing. In the next two years, smarter marketers will stay away from it.
Facebook, Instagram and the other social media channels bring up new updates pretty much every month. Those include, interface changes, introduction of a new feature or an algorithm tweak. Not to mention, the numerous new apps and social networks that emerge every single day.
So what happens if you don't keep up to date? You simply fall behind. Your business becomes stale. Your competitors rise above you. I don't want this for you. I want you to be successful! This is the reason why I run this blog. Every week I choose a topic that will enrich your knowledge and help you market your products and services better on the Internet. Why is this so important? Why do I say fresh knowledge is the key to success? Keep reading. You'll find the answers.
1. Build Your Strategy
Strategic planning is the main responsibility of every business owner. You need to research the trends on the market, understand the current political, economic and social atmosphere and be familiar with the forecasts for the future conditions. In terms of marketing, you need to know where the industry is heading. What are the new techniques that work for new releases and updates.
If you have been reading MBC's blog you know that in the last 3 weeks we covered the future trends in branding, website design and digital marketing. If you haven't had the chance to read those articles yet, now is the moment. The knowledge you'll gain from them will help you build your marketing strategy.
2. Stay Relevant
Not only your communication methods change frequently. Your customers' needs and wants change as well. You should constantly update your knowledge of your target audience. For example, today people seem to be busier than ever. They rarely have time to read long blog posts, no matter how useful the outlined information is. Instead they'd prefer to hear the answers and know-hows they are looking for. Moral of the story: produce more video and audio content.
How does your ideal customer look today? What are their interests, what do they like and dislike? Is there a specific pain they are experiencing that you can provide the remedy for?