The digital world is a constant and fast-paced changing environment. What you knew to be true and working yesterday may not be relevant tomorrow. I'm not exaggerating. If you want to be successful in the digital marketing for your business, fresh knowledge is the key.
I mean, just look at this. Google introduces new and smarter bots to judge the quality of your content. That, among other criteria, determines how high or low you will rank in the search engine. The SEO techniques of 2015-16 are a no-go area for those who want to achieve a front search position. Until 2020, even what we do today will be irrelevant. Paid search was something everyone was and is still doing. In the next two years, smarter marketers will stay away from it.
Facebook, Instagram and the other social media channels bring up new updates pretty much every month. Those include, interface changes, introduction of a new feature or an algorithm tweak. Not to mention, the numerous new apps and social networks that emerge every single day.
So what happens if you don't keep up to date? You simply fall behind. Your business becomes stale. Your competitors rise above you. I don't want this for you. I want you to be successful! This is the reason why I run this blog. Every week I choose a topic that will enrich your knowledge and help you market your products and services better on the Internet. Why is this so important? Why do I say fresh knowledge is the key to success? Keep reading. You'll find the answers.
1. Build Your Strate