It's time to round up our social media series. It's been two months, in which we covered a wide array of platforms and best practices for work with them. Of course, social media is such a large topic that it deserves a whole blog dedicated solely on it. At MBC, however, we touch on different aspects of business development. This is why we will now be transitioning to another complex field - SEO (Search Engine Optimisation). So it only makes sense that we do the crossover with perhaps the strongest link between social media and SEO - Google Plus. I won't be surprised if most of you don't use it in your daily marketing activities. It never became as popular as Facebook or Twitter. Nevertheless, this doesn't take a pinch from its significance for powerful SEO. Let's learn how to best utilise Google Plus and easily get found on the search engine.
Who is on Google Plus
Google Plus is a little different than the majority of social networks and so are its demographics.
Google Plus has almost 400 million active users per month and more than half of them are located in the United States.
It appeals more to the older generation with 70% of users being over the age of 35. This also suggests that people on this platform have higher purchasing power.
Roughly 74% of G+ users are male, but the gender proportion of U.S. users is almost equal, meaning that outside of the States, Google Plus is mainly used by men.
Users on G+ are looking for knowledge and solutions to their problems. Most of them are not interested in personal events and sharing of moods and feelings, unless these provide some value and moral to learn from.
How does Google Plus Work
Very simply put, Google Plus is a hybrid of Facebook and Pinterest. Perhaps, a sprinkle of LinkedIn too, considering the demographics, their interest and intent to be on the social network.
When you connect with people on G+ you create circles. These can be work colleagues, close friends, family or any other specific groups of people. This makes the segregated sharing of content easy. You can share particular posts with some circles and leave out others. Of course, if you are marketing your products and services, you want to make your posts public, so they are seen by as many people as possible.
On Google Plus you can join and create communities. These are very similar to Facebook groups and Pinterest group boards. They let you promote your business content, collaborate with others and of course, provide value by sharing your knowledge.
There are two ways in which you can use Google Plus - from a personal profile and from a Business Page. One of the benefits of the latter is that it can be managed by more than one person (like Facebook Pages). That's quite handy if you have a business partner, a marketing team or you outsource social media management to an agency or a freelancer. The other benefit of G+ Business Page is that it allows your local business to be listed on Google Maps and makes it possible for people to leave reviews. Now this can be a huge advantage, not only from an SEO perspective, but also for the decision making process of a potential customer. You tend to pick a service with the most positive reviews, don't you?