Why is my website not making sales?

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Why is my site not making sales?

May 7, 2018

 

Are you one of these hard working entrepreneurs who puts so much energy, time and efforts on their website but for some damn reason it is still not driving sales? This piece is for you! 

In this post you will find the right formula for creating a website that fulfils its main purpose - sells your products and services

 

Working with startups and relatively young businesses puts me in a position where I have to constantly explain that SEO is not magic. Converting websites are not built in a month and your work doesn't stop with creating blog posts every now and then. 

 

So what should you be really doing? 

 

Let's break it down. Use the below questions as your checklist when you audit your website and your activity around it. 

 

 

Design

 

- Is your website mobile optimised?


One of the first thing Google will look at when ranking your site is whether it is mobile optimised. In 2018 websites are developed first for mobile devices and then for desktop, because users prefer to use their smartphones and tablets to access the Internet.

 

- Is your website easy to navigate?

 

Make sure all of your pages are labelled clearly. It is important for users to be able to find what they are looking for easily. In this case less is more and simplicity does go a long way. 

 

- Does your website load quickly?

 

Nobody stays on a website that loads slowly. Your pages should load in less than 2 seconds. To achieve that you can check the strength of your servers and optimise your images for the web.