Instagram for Business - All You Need to Know

Did you know that Instagram has become one of the most powerful marketing platforms for businesses? It is particularly great for product-based brands. Instagram has almost 1 billion users and data shows that engagement rates are much higher than those on Facebook. Well, that sounds great! But can anyone build a profile that reaches and engages millions? I know that you can certainly do it after you read this article.

Instagram for business

Building a Strong Business Instagram Profile

You probably have an account on Instagram already, but if you don't it's easy to create one. You can use your Facebook account to do that or if you prefer, register with your email and a password. More importantly, focus on the next steps.

Turn it into a Business Account

When you create your Instagram account it will be personal. Turn it into a business account by going to your profile and clicking on the settings button. Scroll down and choose "Switch to Business Profile". Doing this will allow you to see detailed analytics of all of your posts and create Instagram ads in the future. In addition, you will be able to tag products with links to your website directly in your posts.

If you have a Facebook Page, don't forget to link it to your Instagram account. This will save you time as your Instagram content can be directly distributed to your business Facebook page.

Create Instagram for business

Create a Great Instagram Bio

The Instagram bio is what will make someone stop at your profile and follow it. Here are some things you need to do:

  • Create an emotion with 250 characters - something that your potential follower can relate to.

  • Use emojis - emojis are extremely powerful on social media so make sure you include them in your bio.

  • Create a custom hashtag - this helps you build a community around your business.

  • Add a link to your website - it's a great way to drive traffic to your site, shop, blog, YouTube channel, etc.

Also, choose your profile photo wisely. The best thing you can do is use your business logo to create unity across all of your business platforms.

Mariella Blago Instagram

How to Plan Your Content on Instagram

Planning your content for Instagram or any other social media channel will bring you many benefits:

  • be relevant to your audience

  • save time

  • make it easier to commit

How to Get Content Ideas for Instagram

If you don't know what to post on Instagram, don't worry! We've all been there. You can do the following:

  • Watch your closest competitors - check what these accounts post and also which type of posts perform best. It's equally easy to do this from the mobile app and the website.

  • Post pictures and videos that inspire - we've talked about value content so many times. By now you should know that you will have success if you post things that your audience cares about and can benefit from.

  • Follow relevant hashtags - Perhaps you know that you can now follow hashtags, not only accounts. Find those that are closest to your niche and follow them. This way you will know what content to post and attach it to that hashtag.

How to Schedule Instagram Posts

Yay! It's finally a reality. You can now schedule Instagram posts and they can be published completely automatically (without your approval before posting). This saves incredible amount of time. Prepare your content for a month ahead and spend 2-3 hours to schedule all posts. You can use these platforms:

  • Promo Republic - This has templates and post ideas library where you can get inspiration if you've hit a dry period. The only disadvantage of Promo Republic is that you have to approve the post before it goes live on Instagram. So you will get a notification on your phone when its time for your content to be posted and you will have to click to approve.

  • Grum - It is the perfect scheduling tool for Instagram. It's completely automated. You just create your post, choose a time and date to be posted and forget about it. It's all done.

More Tips:

  • Research shows that you need to post 4 times a day on Instagram to get good and fairly quick results

  • The day with most engagement on Instagram is Wednesday. The lowest engagement is seen on Monday.

  • Every day is a good day to post on Instagram, but you will find it that Sundays are a bit slow in terms of engagement and reach. That's because less users are on the app or website on that day.

  • The best three filters for businesses are #Ludwig, #Perpetua and #Lo-Fi

Instagram profile

How to Grow Your Instagram Account

First of all, don't expect to get 1000 followers overnight. Growing your Instagram account takes mainly time and consistency.

Be Committed

Even if you decide not to post every day (I recommend you post daily), make sure you do it on the days you select and don't miss a posting day. Commit to your Instagram schedule. Being consistent is your most powerful weapon for gaining new followers and retaining the ones you already have.

Use Instagram Stories

In 2018 Instagram Stories perform better than SnapChat. Everyone uses them. Young people, who previously adored SnapChat for its 24-hour content feature are now on Instagram and loving it. Celebrities post Stories constantly and that's how they create hype about new tours, products, etc. It's also a way to show intimate details about every-day life and unveil one's personality. That's something all successful modern businesses strive to include in their content strategy.