Now that you've picked the perfect name for your business, it is time to create a killer logo. This is a true creative process with a lot of science behind. Most people believe that deciding on the design is the most difficult part of coming up with a powerful logo, but the truth is the first thing you should consider, and you should consider it well, is what colour to go with. Colours have the astonishing ability to evoke various emotions and feelings in people, without them even realising it. This is why colour psychology has a huge place in marketing and business as a whole.