Is marketing an art or science? It's both. Creativity is a huge part of every successful marketing campaign. But this alone is not enough.

The events industry is a huge ally to businesses of all sizes and sorts. There are many ways you can boost sales with a face-to-face event.

Logo design trends tend to change every year, but it’s important to follow them. In this post, we discuss the latest trends to watch out for

Branding is so much more than just a logo and a few colours. It embodies the mission, vision and values of your business. In reality,...

When people start their business, often times they can't afford to employ a graphic designer to create design work for them on regular...

Sometimes a business idea is too good to be put on hold until you have enough capital to hire a branding specialist before launching. The...

Branding should always be unique for each business, however, that doesn't mean there aren't trends which influence the designs in one way...

Now that you've picked the perfect name for your business, it is time to create a killer logo. This is a true creative process with a lot of science behind. Most people believe that deciding on the design is the most difficult part of coming up with a powerful logo, but the truth is the first thing you should consider, and you should consider it well, is what colour to go with. Colours have the astonishing ability to evoke various emotions and feelings in people, without them