Branding is so much more than just a logo and a few colours. It embodies the mission, vision and values of your business. In reality, most people who have never done business before and want to start something of their own, make many branding mistakes. The biggest one - not thinking about all the branding elements they should. What is Branding? Branding is a complex process of creating the soul and body of your business. It includes 3 main components - The brand, the brand identity and the alignment of the two. First Steps in Branding The very first thing you should think about when starting to work on your branding is the mission, vision and values of your venture. That is The Brand. There
When people start their business, often times they can't afford to employ a graphic designer to create design work for them on regular basis. I am a firm believer that when it comes to the creation of a brand identity, you should always turn to a professional, but for everyday projects like social media posts, presentations, webinars and so on, you may be able to do the work yourself. Just in situations like that, you need a powerful tool to help you with the creative work. Especially, if you don't have much experience in that field. The good news is, there are plenty of online design tools you can use these days. Perhaps you've heard of the biggest players on that market - Canva, Crello, Go
