Everybody is banging on about using video in your marketing, but as a small business with a tight budget this could be a challenge. Perhaps you can't afford to pay freelancers all the time to create slideshows, animated videos or other types of video content all the time. At the same time, you want to make the most of the video trend while it lasts. I have a solution for you. Learn to make videos yourself. How - you'd ask. Here's a list of the 10 best video creation and editing softwares/apps for small businesses. These are more than perfect to get you started and really easy to grasp. I use 6 of them consistently.
If you are a Mac user, you have already been blessed with one of the most amazing video editing softwares on the market. It is perfect for small businesses and solopreneurs. Also, iPhone 8 and above have the iMovie mobile app inbuilt, so you can create engaging trailers and edit videos on your phone! The Macbook version, though, has a lot more features and is fit to create a professionally looking video for your business. You can change the speed of the clips, cut out parts, add titles, transitions, music and a lot more. Best of all, it's totally free...forever!
Final Cut Pro
A few weeks ago my iMovie crashed and I was absolutely devastated. No matter what I tried, it just closed a few seconds after I opened the programme. That's how I was forced to use Final Cut Pro. At first, I thought I wouldn't find all the functionalities I need and it looked like working with it was a little bit more complicated than with iMovie. But after 15 minutes on Final Cut Pro I realised how similar it is to iMovie and it indeed had everything what I was looking for and more. After all, they are both Apple products. You can have this video editing software and take your small business to the next level for free. You just need to invest some time into exploring its features.