It's become a tradition at MBC to start September with blog posts about upcoming trends in digital marketing and everything related to your business development. Time to go back to school and learn what will be the hottest top digital marketing trends in 2020 and beyond. No, I'm not talking about basic stuff. I mean trends that will bring the cash if followed appropriately. Before we start, do you want to take a guess?
1. AR & VR
If you have been following this blog for a while, then you would know that last year we made prognosis about 2019 and 2020 trends. Augmented and virtual reality were leading the chart and this has not changed at all to date.
What is AR & VR? If you still don't know, you seriously need to catch up. Augmented reality and virtual reality have been trending as marketing tools for the past 3 years. Their influence is increasing by the day.
If we have to explain it in the most simple way, they give your customer the ability to see your product in their personal environment, while online and before they buy it.
Example: You make luxury handmade jewellery. Your customer loves a piece of earrings and wants to buy but not sure if the shape will suit their face. The AR feature on your website allows them to virtually try the earrings on before they buy them. Your customer is happy and impressed. They add the item to the basket and proceed to checkout.
Same could be done for many other products for personal use, home interior and so on.
Virtual reality works in a very similar way, however, it allows your consumers to immerse in a completely different world, where they can fully experience activities or prototypes of ideas. It requires a VR headset for every user. This means, it can be used at events or in a physical shop. It's also perfect for PR or marketing pitches in B2B settings.