The Secrets of an Event Planner

Let's round up this month's topic of events and marketing techniques "outside of the box" with an interview of one of the leading event planning agencies in London. Read what the CEO has to say as she is letting you in on some great industry secrets. Hub42 and Daniela Miteva Tell us a little bit about you and your business I'm Daniela Miteva, the founder and CEO of Hub42, a London based Events Management and Events Production agency. I have over 20 years experience in the industry. At Hub42 we create special events that bring individuals together and build mutual collaboration between various businesses. Our experience in planning and organising, from concept to delivery, from bookings to ha

How to Say "Thank You" to Your Customers

With just a few days left to Thanksgiving, I'd like to share with you a few ideas of how you can express gratitude to your loyal customers. Of course, these are just a tiny fraction of all the incentives and rewards you can come up with, but I'm sure they will serve as an inspiration. 1. Email them a discount code This is very common and pretty much every business with a good level of awareness of the 21st century market does it. However, make sure you personalise that email as much as possible. Go the extra mile and add a few specific details that will make the individual believe your brand truly appreciates them. Pay attention to the quality of content in the message. It has to be catchy,

Why Do You Need a Pop Up Shop

Have you ever thought of running a pop up shop as part of your marketing strategy? If the answer is "no", I'm about to give you 5 reasons why you should definitely do it. 1. Make Your Brand Known Pop up shops are a fantastic way for startups and small businesses to raise awareness of their brand, products and services. Yes, that's right! Service based businesses can also benefit from a pop up shop, especially when it comes to popularising who they are and what they offer. Think of a big shopping centre where thousands of people walk pass every day. This is a brilliant opportunity to talk to them and present your brand. No matter how advanced and massively spread online communication is, noth

How Can Events Become Part of Your Content Marketing

It's a new month, therefore, we have a new topic. Keeping in mind there's not much time left till the end of the year, in this 4-week period, we are going to think outside of the box and see how we can add other marketing channels and tools to our arsenal of business promotion weapons. Let's start with events! The first thought of most people would be events have nothing to do with content marketing. The two are delivered in very different ways and provide different customer value. While this last sentence is true, events have a lot to do with content and after reading this article you will know a lot more about the correlation between events and content marketing and how to include them und

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