Merry Christmas! (Client Shoutout)

Merry Christmas, everyone! I hope you are spending it with the people you love, where you want and the way you like. Can you believe another year has rolled over so quickly?! As this is MBC's last post for 2017, we felt there's no better way of ending the year than giving a big shoutout to all the people who supported us all through the last 12 months. We wouldn't be here without you and we are extremely grateful that you trusted us with various projects and tasks. And to show you how much we appreciate every single of our clients, here's a showcase of all of them for the last 1 year. Appetti We have worked with Appetti for several years and it has been an amazing journey from the creation o

How to Measure Your Content Marketing Success

It's that time of year again when as individuals we have to sit down, go through everything we did during the year and analyse what worked out well and what didn't. In life that may be a little easier than it is in business. When you own a business, you need to know how to measure your overall success and the success of various activities you've carried out in the last 12 months. Measuring performance is key for business growth. So let's look at how to measure your content marketing success. There are 3 very important metrics that can tell you whether the efforts you put in actually bore fruit. 1. Organic Search Results 2. User Actions/Reactions 3. Conversions Organic Search Results You shou

Be There When You are Not There (The Power of Automation and Scheduling)

The world of technologies never sleeps and since we are only humans we must find a way to keep up with this super fast pace in order to be successful in our business. You will hear marketing and business coaches scream "Engage! Engage! Engage!". And while this is certainly the right approach, does it mean you have to stay up till 3am in London to catch the evening readers in Los Angelis if they are part of your target audience? Of course not! That's why we have automation and scheduling tools. Why Use Automation and Scheduling Tools? #1. It saves you a huge amount of time. If you post manually on all of your social media channels every day and engage with your audience yourself, you would b

How to Create a Content Plan

Now that we are almost coming to the end of the year I thought it's the perfect time to share with you how to create you content plan and get ready to use it successfully in the new year. Working without a plan in any industry, niche or even in your personal life is extremely hard, messy and has proven track record of more failures than if you actually decide to plan your actions. So why make your life harder when you can do it differently? #1. Set your goals and objectives The first thing you need to do when creating a content plan (or any other plan for that matter) is to clearly set out what you want to achieve in quality and quantity. Use SMART objectives, which means: Specific - in most

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