Hooraaay! I am finally back from my holiday and as everyone else I am returning to my routine, which, thank God, I love! And since I am here full force, I'd like to continue my mission of helping you create and develop a profitable and sustainable business. That's why today I'm taking you back to school with the hottest digital marketing trends for 2019. Actually, why look ahead by only a few months? Let's take this further! A good entrepreneur researches well in advance. What would 2020 likely hold for all of us who care about and use digital marketing?
1. Audio Content on the Rise
Those of you who started podcasts as part of their business marketing efforts are clearly on the right path. Audio content is going to grow significantly in 2019 and 2020. The explanation? People are busy. We have less and less time to read blog posts, ebooks or traditional books. It's easy to listen to good content while you are driving, for example.
What should you do: Convert your blog posts to an audio format. This doesn't mean don't write at all! Your website needs that written and optimised content to perform well on the search engine. But provide more options to your audience. That can help you increase your reach by several times! Think of creating audio books too and use them in your sales funnels.