Don't just sell a product. Offer what your consumer really wants.
Great advice! But how do you know what your consumer wants? Is it a special kind of science or do we all need to be psychics?
No, not at all!
Actually, learning what your consumer wants is not that hard. By the end of this post, you'll be ready to get on with it.
Who is your ideal client?
Your first step into understanding your customer is finding out who they are. And not just any customer that may spend money with you on a random occasion. You want to know and truly understand your ideal client.
Start by painting a portrait of the person who you think you want to sell your product or service to the most.
It is a man or a woman? Maybe both? Maybe different gender?
How old is your ideal client? In their 20s, 30s, 40s or older? But get this, if you sell items or services for children, it doesn't mean your ideal client is a child. It's an adult, who has a child of a certain age.
What do they do for a living? Legal worker? City banker? Stay-at-home parent?
What do these people like? How do they spend their time? What is their life like?
Good news is, you can find the answers to most of these questions on Google. You can read a lot of research papers or general statistics and draw the analysis.
You can take it a step further, and ask the questions directly to these people if you know where to find them. Maybe they are in a Facebook group, maybe they hang out more on LinkedIn. Perhaps they aren't on any social media at all, but you could find them at busy central locations in the city, in community centres, in schools.
Once you know who exactly is your ideal client you get a much clearer picture what they might need and want in their life.