Setting New Goals and Building a Content Strategy

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Setting New Goals and Building a Content Strategy

March 12, 2018

 

Can you believe the first quarter of the year is almost over? As a business person you know that this is a time for evaluation and measuring success, but it is also a time for setting new goals and updating your content strategy. 

 

Why do I need new goals and strategy? 

 

New goals help businesses grow instead of remaining stagnant. In the same way, setting new goals for your content marketing is essential for achieving bigger and better results. Naturally, your objectives will change as the environment (the market) changes. You need to review your goals and see if they are still relevant. This is done by researching the trends in your industry, the current mood of your audience and the content marketing activities your direct competitors engage in. 

 

 

What my new goals should be? 

 

Your new goals and objectives will be unique to your business and niche, however, universally they should be SMART. We have spoken about SMART objectives previously in an article about creating a content marketing plan. However, just to remind you, this means that your goals should be:

  • Specific

  • Measurable

  • Achievable

  • Relevant

  • Timely

It's not always easy to create objectives that fall into that frame, so here's a specific example of a SMART content marketing goal.


Overall goal: I want to produce an e-book as a freebie to my audience.

 

Specific - I will produce an e-book about increasing converting traffic to a business' website and it will consist of 100 pages.