Normally, we run monthly topics on MBC, and in June I planned to focus on SEO. However, social media is such a big subject and more so, extremely important, even for your SEO. So I decided to extend the "Get Social" series on this blog until we cover all major social media platforms you should be using for your business. I hope you are happy with this decision. Either way, you can let me know in the comments.
The star of this week is Pinterest. There's no way we can talk about successful online business marketing and not include Pinterest in it. I'm glad a lot of you, who follow me on Facebook, realise that, because you have voted overwhelmingly to learn more about this channel. Here I am, responding to the vox populi*.
*Latin for "the voice of the people"
Who Needs a Pinterest Account
I know I practically said every entrepreneur needs a Pinterest account, but some need it more than others. If you fall in any of the below categories and you don't yet have an account, I'm gonna need you to create one right now.
Hair Stylists/Beauticians/Make up artists
Food and Drinks
Beauty, Fashion and Health Brands
Home Services (Cleaning, Repairs, Interior Design, etc.)
Who is on Pinterest
The majority of Pinterest users are female, above the age of 30, high earners and also high spenders. It is exactly why you want to get on the platform and market your products and services. Male users (although still a small number in comparison to women) are rapidly increasing. Pinterest seems to be one of the fastest growing social networks, even though it has been around for a good number of years.
People who go on the platform are interested in answers and solutions. They want to get ideas and inspiration. So you need to alter your mindset when you create content for Pinterest. On other social networks you strive to be current. That's why you do live videos and interact with others real time. Those networks are built for the present. On Pinterest you need to create content for the future. Someone is planning their wedding - they need to get ideas about the reception table setting. Another person wants to go on a beach holiday - what are the best places to visit, good hotels to stay in? You can apply this approach to almost any industry.