How to Create a Content Plan

Get in Touch

Park Lane, Carshalton, London


© 2015-2020 Mariella Blago Consultancy      Privacy Policy           

How to Create a Content Plan

December 4, 2017

Now that we are almost coming to the end of the year I thought it's the perfect time to share with you how to create you content plan and get ready to use it successfully in the new year. Working without a plan in any industry, niche or even in your personal life is extremely hard, messy and has proven track record of more failures than if you actually decide to plan your actions. So why make your life harder when you can do it differently? 


#1. Set your goals and objectives


The first thing you need to do when creating a content plan (or any other plan for that matter) is to clearly set out what you want to achieve in quality and quantity. Use SMART objectives, which means:

  • Specific - in most cases include numbers, but can also be a specific result

  • Measurable - you can measure their success either in quantity or quality

  • Achievable - you have the resources to make it happen

  • Realistic - don't cut yourself short, but also don't get your head in the clouds about what you can do

  • Timely - set in a specific time frame 

You will use this part of your content plan not only as a reference and motivation to achieve your outlined goals, but also when it is time to assess the success of your content marketing campaign, which is something we are going to talk about in more detail later this month. 


#2. Get to know your competitors


It is especially hard for startups to figure out what they need to do to reach the right audience in the right way. The good thing is there's no industry or niche today (no matter how specific) where you won't have competitors and that is a good thing because you can see what they are doing to get customers. You can learn from them and tweak their approaches to reflect on your brand, your values and accelerate the success of these approaches by underlining your USP (unique selling point).


#3. Get to know your audience


You would have no business if you don't have customers, meaning when creating your content plan you must throughly research your audience and find out what they like, when, where and how they like it. Then apply what you have learned in practice. 


#4. Decide what components to include


This comes easy after you have done step 2 and 3. You have seen where and how others attract customers and you also know what interests your ideal customer. In addition to this however, you should also be in line what is currently trending in content marketing and see how this fits in your industry and business.