You want to develop a successful business, reaching millions? You have to get on social media! This isn't debatable. Your engagement on various social media channels will have a heavy impact on your SEO. In other words, you can use all the right keywords in your copy, your site may be mobile optimised and you may update your content regularly, but if you are not active on social media, that First Page and high organic searches will stay in your dreams.
Does this feel harsh? I'm sorry, I don't mean to discourage you or whittle down your efforts. Exactly the opposite. I want to help you build strong and sound social media marketing strategy and today we start with pro tips for your Facebook Page in 2018.
Do I Need to Be on Facebook?
Yes, you do. Despite the recent data scandal and some algorithm changes, Facebook still remains the largest social media channel. It has more than 2 billion active users in pretty much every corner of the world. If you want to learn more about Facebook user demographics and behaviour download our Social Media Cheat Sheet. It will also help you decide which channel to focus your efforts on based on your target market.
Content Marketing Tips for Your Facebook Page