I listen to you. A few weeks ago I asked you what social media platform you would like to learn more about to better your marketing activities. The response was overwhelmingly in favour of YouTube. And this is great! YouTube has changed digital marketing in the past few years dramatically. Does it work for any type of business? Yes, it does. Does it work for everyone? Not necessarily. So how to decide whether this is the right platform for you and your venture? Keep reading now and you will find all the answers you are looking for plus the best YouTube marketing tips for 2018.
Why Use YouTube in Your Marketing Strategy
Before we go in detail on YouTube best practices, let me give you 3 good reasons why this platform should be part of your marketing strategy in 2018 and beyond.
1. Video is the best performing piece of content.
As I wrote last year in the Content Marketing Trends for 2018 post, videos are number one pick for all content marketers. That's because they attract much more engagement and reach a greater audience. So no surprise, YouTube is doing better than ever before.
2. YouTube is the second largest search engine.
Obviously, everyone is fighting for a spot on the first page of Google Search, but making it on the first page of YouTube is equally good. Not to mention that thousands of people search for the term "YouTube" or "video" in their search phrase, meaning they prefer to watch rather than read about a topic.
3. YouTube and videos are perfect for strengthening your SEO.
If you embed a video from your YouTube Channel to your website's home page, you increase your chances to rank high by more than 50 times!