3 Black Business Owners Who Know About Branding

I hope you learned a lot from our #BrandingSeries in October. I was certainly thrilled looking at the site statistics and seeing so many new people visiting from various parts of the world and subscribing to MBC blog. This means you find value in our content and that's all we want.

This month MBC also celebrated Black History Month by giving 20% off all services to any black business who approached us for a service. October is not over yet and just before you get ready to carve your pumpkins, I'd like to present to you 3 super successful black business owners who know a lot about branding. Read about their business journey and the advice they have to give you.

Black business owners who know about branding

Tobi Samuel - Design Droids

Black business owners who know about branding

1. What is your business about?

Design Droids provide digital services such as web design, graphic design, branding, app design, eCommerce solutions, hosting and support.

2. When did you start your business?

I have worked as a developer and designer since 2010 as part of different companies and as a freelancer, but Design Droids as a brand was started in 2013.

3. What was the biggest challenge you encountered during the branding process of your business?

Branding Design Droids came easy to me and my business partner as both of us had worked for years in the industry and teamed up on numerous projects long before Design Droids became official. Such scenario definitely helps for smoothening the process of defining the brand identity. However, being perfectionists, we spent long hours overlooking every single detail about the logo and the theme colours to make sure it just can't be done any better.

4. How did you decide on your brand name, colours, logo?

We are hardworking individuals who work around the clock to satisfy our clients and we are also Star Wars fans (geek alert). Robots sounded like the best way to describe our attributes, hence the term Droids. Also, our primary colours (black and red) signify passion, fire, power, strength and determination of the Droids.

5. What is the most common branding mistake you’ve seen other businesses do?

Brands without identity – companies whose branding bear no correlation with their attributes as an organisation.

6. What’s your best piece of branding advice?

Do not choose artworks and colours because they look pleasing to the eyes, seek professional help to evaluate, assess and appraise your services with your attributes as an organisation.

Design Droids logo

website: www.designdroids.com

FB: https://www.facebook.com/designdroids

TW: @design_droids

Dauda Barry - Adama

Black business owners who know about branding

1. What is your business about?

Adama Robotics designs, produces and sells educational robotics kits and a proprietary visual programming language called AdamaScript. The robotics kits are equipped with a full range of unique and comprehensive concepts aimed at developing and nurturing an interest in robotics and artificial intelligence. They teach the user foundations and principles of robotics, computer science, artificial intelligence and engineering through its active involvement in learning approach. Our mission is to reduce the digital division one robot at a time.

2. When did you start your business?

We established our brand in May 2016.

3. What was the biggest challenge you encountered during the branding process of your business?

How to come up with a simple logo which would convey our ethos.

4. How did you decide on your brand name, colours, logo?

The name Adama is a combination of the name of the founders. The DaMa part are the first two letters of the name of the founders: Da from Dauda and Ma from Mahadi.

We decided to add the A in the beginning so that the business would come up first in business listings. The Robotics part represents our industry and it makes SEO more efficient.

5. What is the most common branding mistake you’ve seen other businesses do?

Not being socially and culturally sensitive to their customers.

6. What’s your best piece of branding advice?

Make it unique and simple.

Adama Robotics logo

Website: www.adamarobotics.com

FB: https://www.facebook.com/AdamaRobotics/

LinkedIn: https://www.linkedin.com/company/11113135/

Jessica Brown - Kangari Brokers

1. What is your business about?

Kangari Brokers focuses on financial education and it is also a trading solution provider.

2. When did you start your business?

We officially launched the brand in July 2017, just a few months ago, but we have already seen incredible interest and progress.

3. What was the biggest challenge you encountered during the branding process of your business?

We faced quite a few challenges. First we needed to find the right name to get the attention of our target audience and then make sure that what we've chosen is actually available as a domain name. We also spent quite a lot of time trying to come up with a good slogan that sends the right message to our ideal customers. We were aware that we can't go through the whole branding process ourselves, so we had to set a budget and find someone who shared, or at least understood correctly our vision to help us with what we couldn't accomplish.

4. How did you decide on your brand name, colours, logo?

We wanted to build an online trading platform for African traders so the name had to reflect on that. The colours had to be fresh and represent a new dawn. The logo had to show we are strong and the best animal to symbolise that was a lion with an arrow, showing upward movement for all our clients and users of the platform.

5. What is the most comm